Text on cover continues "Produced By The Frederick W. Ziv Co." Red-covered folder has three brass brads that hold in 30 single-sided 8.5x11" pages. Each glossy page is printed in black w/red accents. Title page includes "The Cisco Kid/O'Henry's Famous 'Robin Hood Of The Range!'/The Most Sensational Success Story Ever Offered For Local And Regional Sponsorship!/Cisco Gets The Kids You Get The Sales!" Text includes information about the Ziv Co. and how it can promote your product w/Cisco Kid endorsement. Inside text includes "The Cisco Kid Is Test Proven By Years Of Experience." Also lists three pages filled w/local and regional sponsors. Also shows statistics of market area ratings. Many bw illustrations of Cisco and Pancho as well as sponsor's own testimonials and photos including bread sponsors, Coca-Cola, Wrigley's Gum. Other information shows "Promotions Before The Show And During The Show." Also additional "Plus Values" plus repeat phrase at bottom of many pages "Cisco Gets The Kids...You Get The Sales!" Final page has Cisco on horse w/text including "Yes The Cisco Kid Has Everything." Folder and title page show wear, all other pages are Exc. From the Hake collection.