14x21" paper sign advertises premium set issued free w/purchase of one package of Sno Sheen cake flour. Copyright 1937 Famous Artists Syndicate. There were six different character sets available, each consisting of a cookie cutter and punchout character sheets. The main character from each set is pictured at top of sign as part of the cookie design and includes Moon Mullins, Dick Tracy, Lillums, Smitty, Winnie Winkle, Skeezix. Additional poster art includes example image of the Moon Mullins boxed set plus product box of cake flour. Light horizontal fold at center. Each reverse corner has 1" area with some glue staining. Front has moderate scattered dust soiling mostly to margins with some additional margin wear including a .5" tear at bottom center. Front appearance remains bright with strong color for display. Fine. This is a file copy from the archives of premium creators Sam & Gordon Gold accompanied by a letter to that effect from Gordon Gold.