1.25" button showing Howdy as he looked when this button was offered March 23, 1948 as part of the Howdy Doody For President campaign. At that time, the show was carried on only 5 stations on the east coast and the offer was made a total of 7 times. NBC was astonished by 60,000 requests that poured into their New York City mail room. The response to this button premium offer inspired national firms like Colgate, Continental Baking, Ovaltine and Mars candy to quickly sign on as sponsors of the show. A few months later, Howdy was re-designed to the more familiar look we know today. Comes with Hake's COA. Scarce and historic GEM. Exc. and displays Mint.