8.5x11" with 40 pages. 1950 catalogue filled with first year of Hoppy's endorsement merchandise. First page shows Hoppy signing contract with Transogram president. Hoppy products pictured include paint sets, coloring outfits, stencil set, slate set, lasso game, target games along with manufacturer's other line of toys, games, crafts and furniture. Lot also includes fold-out price list for all Transogram products with Hoppy at top of page. Also included is typed letter from company sales manager to Transogram distributors promoting Hopalong Cassidy items to the Transogram Line-Up. Cover has handling wear with pinch creases along spine. Fine with Exc. contents. First we've seen.