9x12". 92 pages. June 1950. Hoppy cover with photo of Hoppy and "Rollfast/The Original Cowboy Bicycle" ad. Cover ad mentions boys and girls models along with list of bike features including western studded guards/holster holders/cowboy styling. Retail priced at $59.95. Hoppy bicycle is also featured on two-page insert showing boys/girls 20" and 24" models as well as 16" and tricycle varieties. Also featured is Hoppy bicycle saddle bag. Photo of "Roll Fast 'Hopalong Cassidy' Window Display In New York" and bicycle ad appear on separate pages. Many other interesting ads and articles are contained in this bicycle dealer's publication including motorcycles, pedal cars and a variety of bicycle accessories. Two ads also feature the "Ross Rancher" western style bicycle with guns and holsters attached. Trace of wear to cover. Fine. Contents interesting, clean, bright, Exc.