Superb item for this famous 1930s promotion involving various bread companies. Original folded size is 9x12.5" and opens to total of 18.25x25.25". As folder opens, it depicts Mickey holding bread loaf and promoting this product as well as ringing up sales. Text reads "I Am Hired To Bring More Buying Customers Into Your Store/The Sweetest Music Of All Is The Jingle Of Your Cash Register." As fully opened, one side displays as a poster with text "Here Is How To Bring More Customers Into Your Store" and below this are different promotional signs, standees (see items #1909-1914), scrapbook and sample picture cards. Additional text notes the success of using Mickey Mouse to sell merchandise including "Last Year I Helped Sell $35 Million Worth Of Merchandise." Lt. aging as folded. Small trace of handling wear at corners. On the "poster" side at top center is .25" surface paper rub. VF.