9x12" Feb. 1940 issue of "The Pharmaceutical Business Magazine." This issue features promotion on premium campaign for which 5 different Pinocchio character masks were available from Gillette Blue Blades. The highlight of this issue is a 12x24" fold-out promotional sign with dotted line as it was intended to be removed and put on display. This features image of a boy holding the Pinocchio mask with text "Hey Kids! Tell Dad! Pinocchio Mask Free With Gillette Blue Blades." Page opposite of this insert is full page ad for this promotion picturing all 5 masks, store displays, etc. On one of the pages featuring "Merchandising News" there is also a small feature on this promotion. Lt. cover wear/aging. Fine/VF while contents are Exc. Scarce due to limited distribution.