8.25x11.5" Vol. 1 #1 issue of weekly sports magazine w/148 pages. Issue date of August 16, 1954. Front cover has color photo of night action scene of batter Ed Mathews in home game at Milwaukee Stadium. Inside baseball feature is 2-page article "The Baseball Bubble Trouble." Article is illustrated by a 3-panel fold-out opening to 11.5x23.5" picturing total of 27 full color example cards from the Topps Gum 250-card set of 1954. Back of each replica card is also printed in exact faithfulness of actual card. Some baseball stars of note include - Willie Mays, Ed Mathews, Duke Snider, Jackie Robinson, Gil Hodges and Ted Williams. Pages have only slightest trace of age browning at outer margins. Exc. w/original bound-in cardboard postcards for subscription purpose.