“TOM MIX RALSTON” REVIVIAL COLLECTION.
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Winning Bid:
$347.88 (Includes 15% Buyer's Premium)
Bids:
3
Bidding Ended:
Thursday, January 21, 2010 12:00:00 PM (20 Minute Clock Begins At Thursday, January 21, 2010 12:00:00 PM)
Time Left:
Ended
Auction:
Auction #199 - Part II
Item numbers 973 through 2378 in auction 199
Value Code:
H - $200 to $400 Help Icon
Item Description
Extensive group of all the premiums issued for the 1982 revival along with exclusive bonus material. The premiums are high quality watch (see item #1986), two-volume record set, beautifully-designed cereal bowl, comic booklet (still sealed), embroidered fabric patch and Straight Shooters Club membership card. Shipping carton/mailing envs. included. Also included are 4 different cereal boxes (one un-opened) promoting the revival and its premiums. The watch shows lt. wear, crystal has small scratch. Exc. while other premiums are N. Mint to Mint. Boxes show scattered wear but are VF/Exc. Also included is a letter on “Ralston” letterhead dated May 11, 1984, two years after the promotion. Letter states that the club unfortunately did not receive the response they were hoping for and it was discontinued in 1983. Recipient asked for permission to reprint photos of the premiums in a publication. Permission was granted and letter is signed by Ralston brand Publicity Manager. Letter also notes that additional bw photos were being enclosed for publicity purposes. There are three 8x10” photos of Tom Mix, including one of him standing in front of an immense pile of mail, Ralston displays are behind him. Two remaining items include photo images of the premiums from this revival, one is 5x7” in bw while the other is 8.5x11” full color sheet. An instant collection for this short-lived but extremely well executed promotion.
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