“FREE! WIN HOWDY DOODY WATER TOYS!” WELCH’S GRAPE JUICE STORE SIGN.
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Item Description
1952. 24-7/8x28-7/8” shrink wrapped mat has 20x23-7/8” opening revealing die-cut cardboard sign with large image of Howdy at upper left. Text at lower left “Easy-To-Win! Fill Out Coupon And Drop In Welch’s Lucky Box.” Sample coupon at right has text “Offered By Welch’s Grape Juice And This Store. Winners Will Be Announced Here On (date).” Left side has 11.75” diagonal crease with broken surface paper. A few other hairline surface paper creases on 3 sides. VG. Matting greatly improves appearance. Rare. First we’ve seen in 44+ years.
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