Continental Baking Co. Inc. c. 1956. 10.5x12.5” metal spiral-bound with clear plastic front cover and gold accent cardboard back cover. Has 24 die-cut stiff slick paper pages with several smaller insert pages. Promotes Wonder Bread, Hostess Filled Cupcakes, Sno-Balls and Twinkies. Fourth page has choice graphics of smiling Howdy coming out of TV screen with text including “Howdy Doody TV’s Top Rated Kiddie Show! Now On 57 Stations.” Howdy image is on 3 product wrappers on one page and on wrapper on billboard design. Book has nice insert stiff paper page with graphics of Gail Davis as “Annie Oakley” with text promotion for Cisco Kid, Time for Beany, Hopalong Cassidy, Space Funnies TV shows. Covers have scattered lt. wear, gold spine covering and back cover have some dust soil. Corner tips of gold cloth-covered spine are a bit worn. Fine. Contents VF. One of the most exceptional Howdy items we’ve ever seen or offered in our 44+ years.