9x12” hardcover with 6 consecutive issues for 1933 Vol. 52, Issue #1-6, Jul.-Dec. Trade publication with sub-title “Sales Promotion Through The Use Of Premiums” and founded in 1905 as Novelty News. Issues typically have 50 pages with contents in bw, color on covers. The highlight of this bound volume is in the July issue which spotlights Par-T-Masks by Einson-Freeman. This includes an incredible 2-page ad picturing over 60 masks including comic characters, screen stars and celebrities. Many rare masks are shown. Includes Tarzan, Tom Mix, Our Gang, Krazy Kat, Popeye and others. This issue also features a 2-page article on these masks. One other issue has a full page Einson-Freeman ad with montage of newspaper ads featuring their masks, photos include Mickey and Minnie Mouse. Other content of note includes multiple ads for Mickey Mouse ties and Mickey Mouse clocks and watches by Ingersoll, novelty beer clocks, novelty lighters, article on paper novelties picturing Thurston magic books, Bambino baseball game, article titled “How Dixie Cups Work For Ice Cream Manufacturers,” various types of cameras, NRA posters, novelty clocks and radios including “Radiobarrel/The Premium Of The Hour”, Sally Rand-inspired Fanny dance flip book, roller skates and much more. Moderate aging to both cover and contents. Some small margin tears and dust soiling throughout, mostly to covers which also have some lt. creases. Still a tightly-bound and solid copy with superb content. VG/Fine. Additional photos online.