3.25x6-1/8” with 16 pages including covers. Cover is also titled “Special Trade Price List Catalogue No. 37.” This is the only example known to us. The contents include two full pages of text at the beginning promoting W&H buttons “To….Advertisers” and “To Button…Collectors.” Pages 4-16 list specific buttons in 14 different sets with prices per button and also for the complete set. Some of these listings expand information compiled in the reference book by Hake & Levin titled Buttons In Sets. On the basis of the governor’s set and when they served, the catalogue was issued sometime between 1/31/97 and 1/13/98. Covers have lt. tanning, a hairline of paper loss by the upper staple and some pencil notations on the page devoted to the set titled “Flags Of Different Nations.” Overall condition remains VG. The 14 listed sets are titled: Flags of Different Nations/Presidents of the United States/Celebrated American Generals/Maps of Important States/Choice and Rare Flowers/Rare and Handsome Birds/Ocean Steamships/The Warships Of The U.S./Celebrated Men and Women/Regulation College Buttons/Defenders of the America’s Cup/Governors and Governors-Elect of All the States/Athletes/Little Pinkies. As an example of the pricing, the Little Pinkies sold for 5¢ each whereas the complete set of 20 sold for 40¢. An historic, fascinating and ultra-rare catalogue from the nation’s first and foremost button maker. See other button company self-promotion items: W&H 1908 Catalog #63, W&H 530, Bastian 572, Hyatt 573, W&H 602, Keystone 749 and Green Duck 753.