9x11.5" heavy board cover reading "Pressbook/He's Riding Your Way!/Gene Autry The Screen's Singing Cowboy In Person." Boldly signed on fromt cover in black marker "Best Wishes Gene Autry." Contains 37 single-sided sheets 8.5x11" bound together w/three brass brads. Seven pages are glossy w/ad promo photos. Many show examples of personal appearance posters and newspaper ads. 32 pages are typed text listing all details for his appearance w/addresses for publicity director, secretary, Hollywood offices of Autry. One page gives tour information for winter personal appearances in 1936. Other pages detail "Program Announcements/Newspaper Advertising/Ticket Sales/Public Address Announcements/Advance Newspaper Features," etc. Moderate cover aging none of which affects the signature. Cover Fine w/Exc. contents. A nice vintage item signed by "The Singing Cowboy."