©1958 by Kellogg Company. 18x48" sheet with large text at top "Sweet Eatin' Round-Up!" designed like wooden sign in desert setting has large art image at left of premium ranch wagon and covered wagon with text noting both are available for 50¢ and box top from one of three cereal boxes pictured at right. Sugar Pops box has nice image of Guy Madison as Wild Bill Hickok with pistol, Frosted Flakes box features Tony The Tiger and Sugar Smacks box with Smaxey Seal. This is one side of double sided store sign and has been shrink wrapped on thin cardboard. Top edge is trimmed a bit unevenly, small piece gone at upper left and lower left corners and at center bottom edge. A few lt. handling creases but still displays Fine. Bright color and nice design.