In Auction #176 we offered the Vol. 1 #2, 1950 holiday issue of this publication which brought $1380. This is Vol. 1 #3 mid-year issue for 1951. 9x12" w/68 glossy bw pages and a large fold-out insert. Published by Hopalong Cassidy Enterprises. Comes w/original 9.5x12.5" mailing envelope w/return address of "Hopalong Cassidy Enterprises." Scattered margin wear, penciled date on front top center but Fine. The magazine also comes w/3.25x6.25" invitation card that is shown in our photo directly below the envelope. Front depicts man putting up a billboard which reads "Hopalong Cassidy Enterprises" along w/additional text "Invites You To-Room No. 735." This opens to reveal the worker happily walking away as he has completed his job w/billboard now reading "Apparel...Outer Wear...Furnishings...Accessories For Little Boys And Big Boys/Bama Market Week Of The Boys' Industry/Hotel New Yorker April 19 Through May 3." Also featured is a man sitting atop a giant pumpkin and looking at the billboard. N. Mint. The primary focus of this magazine is to promote the plethora of Hoppy merchandise that was available, a stunning amount of products are pictured and described. Along w/merchandise ads are several additional interesting pages of contents including list of public appearances made by Hoppy, list of TV stations carrying his TV program, list of newspapers carrying his comic strip w/example strip shown, etc. The featured merchandise items, which are mostly shown as artist illustrations w/limited number of actual photos, include hats, gloves, jeans and jackets, sweaters, underwear, rain set, leather jacket, wallets, neckwear, cowboy and cowgirl outfits, frontier suits, western shirts, pajamas, robes, belts and braces, mannequins, Aladdin lamps and lunch box, pistols, spurs, holster sets and cuffs, bedspreads, ballpoint pen, games, greeting cards, record albums, jewelry, trick rope, bath set, motion lamps, picture gun, paint/coloring sets, television chair, inflatable Topper, "Official Giveaways" of buttons, balloon and pencil, etc. Some of the items shown that we have never seen examples of include 5' tall Hoppy on Topper standee, store display accessories, hats w/photo stickers, the display mannequins, charm bracelet, inflatable Topper. Also has a four-page insert that opens like a poster to size of 17.5x24" w/layouts to use as newspaper ads and featuring many of the merchandise items mentioned. Tiniest trace of staple rust and extremely minor cover wear from handling in the form of tiny pinch creases along spine. Exceptionally clean and Exc. copy overall. A remarkable assemblage of the products available in 1951 from the authorized Hoppy licensees. Issued in very limited quantities to the buyers for major retailers. As w/1950 magazine we offered, this is the only example we've seen of this particular issue and what makes it even more impressive than the 1950 issue is the fact that it comes w/envelope and invitation.