11x11" two-sided paper sheet issued by "NBC Bread" in 1951. There are 42 known labels in the "Bread For Energy" set which features a stellar line-up of athletes and movie stars including a sub-set of Western stars. The front of this picture has title "My Treasure Chest Of Stars" and features image of an overflowing treasure chest with 15 coins designed for mounting cut-out "heads" from bread end labels. Each is identified with stars name and these are: Gene Stanlee, Rocky Marciano, Johnny Lujack, Antonino Rocca, George Mikan, Tim Holt, Johnny Mack Brown, John Wayne, William Bendix, Charlie McCarthy, Mortimer Snerd, John Payne, Bob Hope, Robert Mitchum, Bing Crosby. Reverse side has instructions and image of bread loaf w/Bing Crosby label. Lt. fold lines but clean and unused. VF. This picture is rare and the labels from this series are among the most sought after of all bread labels, especially the sports stars.