"THE LONE RANGER MERCHANDISING EXPLOITATION PUBLICITY SUPPLEMENT" FOLDER/POSTER W/PREMIUMS.
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Starting Bid:
$345.00
(Includes 15% Buyer's Premium)
Bidding Ended:
Thursday, November 10, 2011 12:00:00 PM (20 Minute Clock Begins At Thursday, November 10, 2011 12:00:00 PM)
Auction:
Auction #204 - Part II
Item numbers 1447 through 3204 in auction 204
Item Description
c. 1938. 8.5x11" folded stiff paper with "The Lone Ranger" name on front in rope design issued by King-Trendle Broadcasting Corporation Station WYXZ Detroit, Michigan includes text on back cover granting "Permission To Use The Lone Ranger Safety Club And Merchandising Plan". Unfolds to size of 22x33.5" with text and graphics on both sides. Images include graphics of various premium pins, badges, pledge cards, club cards, and certificates for various baking company Lone Ranger promotions along with large ad for "The Lone Ranger" serial including neon marquis at "35 Palms" movie theater, radio station and baking company endorsement letter reprints and list of stations offering transcriptions coast to coast. The latest date on anything shown is Feb. 21, 1938. As folded, front cover has a few tiny rust marks at upper right and poster has bit of light creasing here and there along fold lines. Overall VF. First we've seen. Comprehensive and well done. Extremely limited distribution just issued to potential sponsors and radio stations.
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