Copyright 1949 National Biscuit Co. N.Y. 5.5x8.5" brochure issued by "The Advertisers Service Division Incorporated N.Y." opens to full size of 11x17" including color photo of ten different store varieties of some premiums which have subtle differences such as drum with lollipops and headband with lollipops. Rare ones shown include large drum & latex mask, lollipop headband. Comprehensive list includes description of product along with prices and shipping information. Includes: Comanche chief war drum, lollypop headband, lollypop signal drum, latex mask, jigsaw puzzle, bandanna and gold plated slide, boxed jigsaw puzzle assortment, framed pictures, buffalo horn, coloring book. Prices are by the dozen and range from 66¢ for puzzles to $6.84 for boxed jigsaw puzzles. Brochure has two folds as issued along with a few lt. handling folds. Overall bright and VF. Well done. First we've seen in our 45 years. Rare.