3-1/8x5.5". Text on card front reads "Pan American Souvenir Of Williams Shaving Soap/Watch The Man's Face Change/Can You Explain It?/Pull Slide Down." The man in the center is seen smiling with shaving soap on his face. Text reads "When He Uses Williams Soap He Looks Like This." When slide is pulled, the man loses his smile and grimaces in discomfort with text reading "When He Tries A Substitute He Looks Like This." Both center images appear on fabric image areas with trace of stain not affecting images/text. Back has lengthy text of Williams Soap products. Slide at bottom features graphic of Williams products on each side. Shows minor age and wear from use. Still Fine. Works well. A great example of turn of the century advertising. Rare.