c. mid-1950s issued by Kellogg's cereal though unmarked. 9.5x14-3/8x20.25" tall ©Kagran. Thin cardboard die-cut display is designed so that 15.75" tall image of Howdy on front and pirate on back light up fully while side panel images of four masks including Howdy, Princess Summerfall Winterspring, Indian, and happy pig, only the eyes light up. Comes with original socket and cord which fits into base on inside. Works. Scattered color rubs on all sides, pirate image has 2.25" pair of tears at side of nose and eye patch. VG/Fine. First we've seen of this fragile but dynamic display. Wonderful marketing concept.