©1947 issued by Pillsbury Pancake Mix. 6.5x8" full-color 32 page newsprint comic has nice front cover art of Gene Autry on back of Champion lassoing title. Contents include Comic Strip Adventures, Stories, Puzzles, Games, Party Stunts, Camping Hints and Dot Pictures. Book is missing tiny tip at upper right otherwise a clean and VF copy. Comes with 3.5x8.5" two-sided full-color cardboard strip designed as segmented four panels to serve as outer wrapper on Pillsbury Pancake box. Has offer of booklet with art image at each lower left side of Gene twirling his lasso around book title above. One side has description of book while other side has art image of book. Never folded and NM. Third item is 17.25x13 3/8" die-cut store display sign printed on one side with full-color art and text at top. Nice image of Gene on Champion with lasso design around text which includes “Boys! Girls! Here It Is-My Big 32 Page Gene Autry Adventure Comics And Play-Fun Book” with text just beneath “It’s Yours With Purchase Of Pillsbury Pancakes Mix Plain Or Buckwheat” with small art image at right of actual book. Bottom half has art and text explaining how to use for display. Bright and Exc./NM. Comes with photocopy of suggested in store display configurations. From the archives of premium creators Sam & Gordon Gold, accompanied by a letter to that effect from Gordon Gold.