"OSWALD THE LUCKY RABBIT" IN 1927-1931 PROMOTIONAL PUBLICATIONS TRIO.
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Winning Bid:
$115.00
(Includes 15% Buyer's Premium)
Bidding Ended:
Thursday, March 22, 2012 1:00:00 PM (20 Minute Clock Begins At Thursday, March 22, 2012 1:00:00 PM)
Auction:
Auction #205 - Part II
Item numbers 1427 through 3167 in auction 205
Item Description
Three exhibitor magazines, each 8-1/8x10-5/8" published by Universal. November 26, 1927 issue with 40 pages has front cover photo of actress Barbra Kent carving a turkey. Includes full page ad for Walt Disney's Oswald with art of Oswald dressed as Santa Claus climbing up neck of horse carrying sack of money onto snow covered roof promoting cartoon "Empty Socks". Issue also includes double page ad for Snookums in "Newlyweds Christmas Party" short and Andy Gump two reelers. June 21, 1930 "Big Announcement" issue of Universal Weekly has 32 pages with front cover art of Universal logo as Earth with megaphone. Pages are printed in various colors with each page promoting a different film. One page has wonderful image of Oswald with margin art of him in action. Films promoted include "All Quiet On The Western Front, King of Jazz, Ourang." Summer 1931 issue of "Box Office Bulletin From Universal" has front cover art promoting James Wale film Waterloo Bridge with art of Mae Clarke. 18 pages include half-page promotion for Oswald dolls with photo of doll and text "New Toy Takes Country By Storm". Page 13 of 1927 Universal Weekly has photo clip from upper right, Box Office Bulletin has lt. vertical center crease as mailed, otherwise covers are Fine and contents are overall VF/Exc. All three had limited distribution, just sent to theater owners and those in the business.
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