8x10" two-sided paper sheet w/contest expiration date of 4/30/1940. Front features great color character images. Back has additional images and text in orange. Issued by "Ryder's Dairy." Text mentions ice cream and has full contest rules. On bottom margin are six letters that were to be clipped out and collected w/object being to spell out "Ryder's". Completed company name was to be pasted on a piece of paper and given to a Ryder's associate to claim the prize which was a pint of ice cream. Since all the letters on this sheet are "Y" we assume not easy to complete and claim your prize. This sheet is complete and unused. Lt. wear as once folded. Few tiny margin tears. Fine. First we've offered in our 46 years.