Extensive lot from the 1950s for this premium promotion. The glossy paper store sign is 18x24" w/Mickey portrait and photos of two different boxes "Fudge Brownie Mix" and "Chocolate Chip Cookie Mix" along w/text at center "Mickey Mouse Club Surprise Inside Specially Marked Packages." Bottom margin has small text "Watch Mickey Mouse Club On ABC-TV." Folded as issued w/additional fold creases and scattered wear from handling, appearance is bright and glossy. Fine. 9.25x12.25" box flat advertising set of 12 patches that were included one per box of brownie mix. Back panel includes text on the set w/example of the Goofy patch. Flat is Mint. Also included is complete set of twelve 3" dia. fabric patches w/adhesive backs, six still sealed in individual cellophane packs as issued. Box flat describes these as a "Magic Patch." Each features full color character illustration w/character name and "Mickey Mouse Club" text. Included are one patch for each of the Seven Dwarfs as well as Pinocchio, Goofy, Dumbo, Jiminy Cricket and Toby Tortoise. While these are NM/Mint as issued, white bkgs. of patches have scattered degrees of tanning caused by the adhesive backs. Nice premium group. From the archives of premium creators Sam & Gordon Gold, accompanied by a letter to that effect from Gordon Gold.