19x25" double-sided die-cut heavy cardboard. 3" loop at top on both sides to allow mounting to 2" cylinder. Corresponding 2" hole at bottom. One loop is an expertly crafted replacement. Each side features nice portrait of Roy and image of boy in western garb riding rearing pony. Comes w/10x12.5" magazine ad from May, 1955. Contest consisted of four consecutive weekly contests offering first prize pony each week plus other Roy Rogers related merchandise prizes. Display has small scattered traces of extreme edge wear. Remains totally bright and clean w/bold and vibrant color. Exc. Among the most dynamic of all Roy Rogers advertising/promotional items.