In Oct., 1979 Ed Levin proposed to create an informal group called The Mouse Club. The name was chosen to prevent any legal infringement or capitalization on the Disney name and the Disney legal department gave its approval for its use. The mascot, created anonymously by Disney animator Ward Kimball, featured Mickey Mouse w/a large paper bag over his head and body w/just the bottom of his shorts, his tail and his instantly recognizable legs and shoes visible. The eye hole cut outs in the bag were the familiar early Mickey Mouse pie-eyes. Levin jokingly referred to the mascot as "The Unknown Mouse." The first ever Mouse Club convention was held in Anaheim, CA., Aug. 18-20, 1982. The last convention was held at the Disneyland Hotel Sept. 9-13, 1992. In 1992, the Disney Company began its own series of Disneyana conventions. This limited edition of just 150 watches has a 1.25" dia. gold luster metal case w/dial image of "The Unknown Mouse" and "The Mouse Club - For Collectors Of Disneyana" text. Back of case reads "1st Edition Limited To 150 Pcs." 1980s. Original leather bands. Watch is running and NM.