11x14" salesman's presentation to grocer book w/plastic spiral binding, laminated stiff glossy covers, 14 pages w/three inserts (w/their own pocketed pages), including folded 14x21" single-sided paper poster promoting "Scrappy's Puppet Theatre" and "Squeezit Puppets." Full color and Exc. Two other inserts include 8.5x10.75" bw booklet w/eight pages and 8.5x10.5" bw booklet that unfolds to 8.5x25". Both feature various Scrappy images, including image of premium puppet theatre in both. First booklet has minor pinch creases/aging and is VF. Second booklet has large area of aging to front cover and is Fine overall. ©1936 Columbia Pictures Corp. Highlights of book include cartoon cover w/Scrappy seeing "Wanted" ad for salesman to introduce Pillsbury's Farina to children. Following pages explain the premium promotion campaign. Scrappy is billed as "The Famous Juvenile Movie Star Who Has More Kiddie Fans Than Any Other Boy In Hollywood." Text mentions newspaper "Scrappy Sayings, Scrappy Drawing Lessons" and mentions cartoons in 8,000 theaters weekly. Wonderful graphics on every page detail the plan and notes premium puppet theater was given free w/two Farina packages. All sorts of promotion support items are pictured, including posters and handbills, several featuring Scrappy. Top inside back cover has five b/w photos of Scrappy saying "My Friends Among Columbia Stars Will Publicize My Plan In Newspapers And Magazines Throughout The Country." Two of the five photos show The Three Stooges w/Scrappy Theater set up on table and them holding examples. Covers have handling wear w/creasing at corners and small crack 1" from top of plastic binding. Covers are Fine overall w/interior pages showing some margin/corner tip wear and Fine/VF. Fabulous graphics throughout. Produced in very limited quantities. Rare.