Original 1935 glossy photo is 8x10 professional studio shot of an open display box full of gum packs along w/a store sign (see item #2666), a wrapper open and lying flat along w/a single example card which is #104 featuring Mickey w/Edward G. Robinson and a piece of gum. The box lid has similar art to the sign and features prizes that were obtained w/wrappers. Sides of both the box lid and bottom have images of Mickey, Minnie and Pluto. The box, sign and wrappers feature Mickey behind a movie camera. Photo has been mounted to a stiff paper sheet. Slightest handling wear but totally bright, clean and glossy. Exc. In our 48 years we have never seen or offered one of these boxes (let alone a full box as seen here) so this rare promo photo represents an amazing document of a Disney and Non-Sport rarity that may never be uncovered. A stunning item to go along w/your card set. From the Maurice Sendak Collection and comes with COA.