10.5x15.5x9.25" deep painted wood counter-top display w/large lighted plastic insert w/"View-Master - Come-To Life Color Pictures" text and has clear plastic sleeve for holding View-Master packets and wire bracket for holding attached plastic viewer. Additionally, insert has "Pick Up And Look" text and lists prices - "Packets $1.25 - 21...3-Dimension Pictures - Viewer $2.50." 1950s. Sample packet is "Lassie And Timmy In 'The Runaway Mule'." This Lassie packet is a promo packet w/single reel while others were issued w/o reels for promo purposes. Lower section has rack areas for holding additional packets. Display comes w/four additional packets - "Dale Evans 'Queen Of The West', Cowboy Stars, Woody Woodpecker/Andy Panda/Chilly Willy" and "Alice In Wonderland" (non-Disney). Packets show trace of wear w/Woody Woodpecker packet having corner creasing. Rest are Exc. w/NM contents. These could be easily swapped out for customizable display as intended. Viewer contains special demo disc featuring Wizard of Oz, Roy Rogers, the Coronation of Queen Elizabeth II as well as scenic images like the Pyramids and Niagara Falls and special scene of family enjoying View-Master products w/"View-Master Is Fun For The Whole Family" text. Viewer has lt. dust soiling and disc has slight wear from use but overall, they are VF/Exc. Display shows trace of wear, but lights and is Exc. Exceptional display. Rare and the first we've offered in our 48 years.