Lot consists of 12x18x4.5" deep shipping box that once held 24 10 oz. jars of Welch's Grape Jelly Grapelade. Box ends each feature two portrait images of Howdy Doody. Box has been recently shrink-wrapped and as such, displays nicely. Large but faint name penciled across top. VF. Comes w/10.25x13" single-sided sign for Welch's "Lucky Box" which features large Howdy Doody face w/mouth designed to be cut out to "Drop Coupons In Howdy Doody's Mouth." Sign is uncut and has vertical fold through center as issued. Exc. Rare. Last items in lot are two 9.5" long die-cut paper footprints w/"Follow Howdy Doody's Footsteps - Get Welch's Grape Jelly Grapelade" text. Likely placed on store floors, leading to product display. Unused and Exc. All for same 1950s promotion.