Ziff-Davis published comic books in the early 1950s, operating under their own name and also the imprint Approved Comics. Eschewing superheroes, they published horror, crime, sports, romance, and Western comics, though most titles didn't last more than a few issues. Superman co-creator Jerry Siegel was the art director of the comics line; other notable creators who worked for Ziff-Davis Comics included John Buscema, Sid Greene, Sam Kweskin, Rudy Lapick, Richard Lazarus, Mort Leav, Paul S. Newman, Mike Sekowsky, Ernie Schroeder and Ogden Whitney. Some titles included "Ellery Queen, Famous Stars, Lars Of Mars, Nightmare, Space Patrol" and others. In 1953, the company mostly gave up on comics, selling its most popular titles — the romance comics "Cinderella Love" and "Romantic Love," the Western title "Kid Cowboy," and the jungle adventure title "Wild Boy Of The Congo" to St. John Publications. Ziff-Davis continued to publish one title - "G.I. Joe" - until 1957, for a total of 51 issues. 16x25x52.5" tall folding wire sales rack dates to the 1950s. Front of rack has 6.25x15.25" thin metal attachment w/"A Ziff-Davis Comic" logo and "Wholesome Reading For the Entire Family" text. Rack was produced by Central Wire Rack Co., Inc. Rack has 24 "pockets" to display comic books in. Metal attachment at top shows scattered wear w/some scratches. VG/Fine. Wire rack has scattered traces of oxidation but Fine overall. A rare rack for a publishing company not primarily known for it comic books. First we've seen in our 47 years.