Each piece is 1" tall by 2.75" long. Each is a flat piece of plastic with a bar pin glued to the reverse. The plastic strips are primarily blue, red or white but there is a green one mixed in as well as two that are black. Most printing is in white but printing is also in red or gold. There are 39 different plus one dupe. By slogan they break down as "Goldwater For Me" (4); "Go-Go-GO-Goldwater" (4); "Vote For Goldie/Win-Win-Win" (5); "Don't Let Them Make An Ass Out Of You" (6); "Johnson Today/Sorrow Tomorrow" (5); "LBJ/Let's Back Johnson (5 plus 1 dupe); "LBJ For President" (3); "All The Way With LBJ" (4); "I'm For Johnson" (2). A few trivial traces of wear on a couple upon close inspection but vast majority are Exc. to Mint. Scarce badges and we had no idea there are so many text and color varieties.