“OVALTINE” 1928-1938 IN-HOUSE BINDER PAIR WITH DETAILED PREMIUM INFO FOR “LITTLE ORPHAN ANNIE.”
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Winning Bid:
$777.40 (Includes 15% Buyer's Premium)
Bids:
3
Bidding Ended:
Thursday, July 17, 2014 1:00:00 PM (20 Minute Clock Begins At Thursday, July 17, 2014 1:00:00 PM)
Time Left:
Ended
Auction:
Auction #212 - Part II
Item numbers 989 through 2633 in auction 212
Value Code:
K - $1,000 to $2,000 Help Icon
Item Description
Each soft-cover three ring binder is 9.75x11.5”. A total of 433 extensive typewritten pages (some w/pencil notes) include names of premiums, amount ordered, and cost. Years 1928-1930 have no "Little Orphan Annie" content, just Ovaltine sample offers as their sponsorship had yet to begin. Premium listings from 1931 on are for “Little Orphan Annie.” Annie premiums featured include: 1932- Annie & Joe buttons, photo, song, shake-up game; 1933 Beetleware mug, shake-up mug, mask, Treasure Hunt game; 1934- ring, mugs, Whitman adventure books, ID discs (bracelet), Lucky Piece, bandanna; 1935- birthstone ring, Silver Star pin, decoder, ID bracelets, Treasure Hunt Game, Magic Transfer picture, Circus Cut-outs, mugs; 1936 - decoder, Map of Simmons Corner, Silver Star ring, Magic Transfer pictures. Examples of popularity by orders include: 1932- Annie letters 32,000+ orders, jig saw puzzle 116,000+ orders; 1933- Beetleware mug 365,000+ orders, Treasure Hunt Game 258,000+ orders, “Secret Society” pin 400,000+ orders , 1935- Birthstone Ring 330,000+ orders, Shake-up Mug w/799,000+ orders; 1936- Super-Decoder pin over one million, Dog Book (Dog Naming Contest) 131,000+.

Expanded content includes as follows by year:

1928 - 3 sheets

1929 - 8 sheets

1930 - 15 sheets

1931 - 11 sheets including photo, Annie and Joe Corntassle buttons, song, shake-up game

1932 - 14 sheets including Annie and Joe Corntassle buttons, song, puzzle, ceramic mug, shake-up mug, Annie and Joe photos, T.J. Wild questionnaire

1933 - 19 sheets including Beetleware mug, mask, treasure hunt game, shake up mug, T.J. Wild questionnaire

1934 - 43 sheets Beetleware mug, shake-up mug, adventure books (Whitman Penny/Wee Little Books boxed set, silver star pin, secret society pin, lucky piece, ID discs (bracelet), bandana, ring, shake-up mug, shake-up mug w/sample, Beetleware mug, Beetleware mug w/sample, samples, booklet, T.J. Wild questionnaire, Wonder robot booklet (World’s Fair-related)

1935 - 77 sheets including ID bracelets, treasure hunt game, magic transfer picture, photo frames, decoder, lucky piece, silver star pin, birthstone ring, circus cut-outs, bandana, Vitaprint, Wonder robot booklet (World’s Fair-related), Toddy airplanes, Beetleware mug, Beetleware mug w/sample, shake-up mug, shake up-mug w/sample, samples, booklet, T.J. Wild questionnaire 

1936 - 105 sheets including circus cut-outs, decoder, Simmons Corner map, silver star ring, magic transfer pictures, glassips, photo frames, dog book, birthstone ring, Beetleware mug, Molly of the Movies glassips, perfume, diet book, contest, trip, Vitaprints , Beetleware mug w/sample, shake-up mug w/sample, sample, T.J. Wild questionnaire, booklet, Toddy mixer, Toddy airplane

1937 - 103 sheets including Christmas cards, school pin, Simmons Corner map, stationary, foreign coins, signet ring, foto frames, silver star ring, decoder, birthstone ring, Molly of Movies server, fork, vitaprint, perfume, diet book, Beetleware mug, Beetleware mug w/sample, shake-up mug,  circus cut-out,  Toddy shake-up mug, Toddy salad set, Toddy airplane, Toddy dessert server

1938 - 35 sheets including Snow White cut-out book, Week of Fun, birthstone ring, Simmons Corner map, Circus, sleep contest, photo stamps, sun watch compass, shake up-mug, signet ring, school pin, shadowettes, silver star ring, decoder pin, Carters of Elm Street (WMAQ only), Toddy shake-up mug

Binder covers have lt. aging, a few inside pages have bit of edge wear here and there. Overall binders Fine, contents mostly VF/Exc. A fascinating and unique instant collection w/valuable research info for any premium collector. From the Ovaltine Archives.
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