10x14.75" cardboard shelf talker sign for use in stores. ©1943 Kellogg Co. Sign features die-cut top designed to have blank top portion attached to shelf to draw customer attention to Kellogg's Pep cereal's "Free! Model Plane Kit (Made Of Wood) In Each Package" premium. See item #2343. Sign features image of one of these "Wide Variety Of Types" airplane models w/Army Air Corps stars and "Thunderbolt" name on side. Sign also features great full body image of leaping Superman w/"Listen To 'Superman' And 'Breakfast At Sardi's' ...5 Days A Week" text. Text at bottom of sign reads "Help Yourself" and large black area under "Kellogg's Pep" name was designed for pricing. Sign has some corner tip wear w/creasing and top blank margin has moderate scattered aging. Blank pricing area also has some aging. Sign retains bright colors and still displays VF. Rare and first we've seen in our 47 years.