8.75x12-5/8" folder has image of Superman holding card that reads "Here It Is - Just What You Ordered!" and opens fully to 17.5x25.25". Inside promotes outdoor advertising program, noting circulation and featuring map of the US w/Conoco stations noted. When fully opened, folder features eight different "Smashing Outdoor Posters," each noted by month. Of the eight, five feature Superman; w/"Conoco N-Tane" gas pump, delivering wreath to gas pump, attempting to lasso car and two different designs featuring him flying. This 1946 Continental Oil Co. promotion appears to depict billboard-size posters. Folder shows some lt. scattered wear .25" tear at top center fold. Scattered dust soiling to exterior of folder (when folded) and some creasing. Fine/VF. Very rare, w/only a few examples known (unlike the posters themselves, of which none are known to have survived). Franco Toscanini Collection.