Extensive lot from the 1950s for this premium promotion. The glossy paper store sign is 18x24" w/Mickey portrait and photos of two different boxes "Fudge Brownie Mix/Chocolate Chip Cookie Mix" along w/text at center "Mickey Mouse Club Surprise Inside Specially Marked Packages." Bottom margin has small text "Watch Mickey Mouse Club On ABC-TV." Has original horizontal and vertical fold lines w/additional scattered wear from handling, but appearance is bright and glossy. Fine. Box flat is 9.25x12.25" advertising set of 12 patches that were included one per box of fudge brownie mix. Back panel includes text on the set w/example of the Goofy patch. Flat is Mint. Also included is complete set of twelve 3" dia. fabric patches w/adhesive backs and all are still sealed in individual cellophane packs as issued. Box flat describes these as a "Magic Patch." Each features full color character illustration against white bkg. w/character name and "Mickey Mouse Club" text in black. There is one patch for each of the Seven Dwarfs as well as Pinocchio, Goofy, Dumbo, Jiminy Cricket and Toby Tortoise. This is a complete set of 12 plus a duplicate of Pinocchio. While these are sealed and Mint as issued, white bkgs. have scattered degrees of tanning caused by the adhesive backs. Final item is 4.5x11" b/w perforated sheet containing five shelf stickers. There are four small and one large, all w/same text which includes "Hey Kids! Get Your Mickey Mouse Club Surprise For Kids" plus unused areas where prices were to be filled in. Horizontal fold at center but sheet is unused. 6x21” store shelf paper sign with light vertical fold as issued. Shelf sign features Mickey with wizard hat illustration and is NM. Nice premium group. This item is a file copy from the Gold archives and is accompanied by a letter to that effect signed by Gordon Gold.