"JOE LOUIS MILK" BUTTON UNLISTED IN THE MUCHINSKY REFERENCE.
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Winning Bid:
$556.60
(Includes 15% Buyer's Premium)
Bidding Ended:
Tuesday, November 15, 2016 10:00:00 PM (20 Minute Clock Begins At Tuesday, November 15, 2016 10:00:00 PM)
Item Description
1-7/16" litho promoting his endorsed product along with the slogan "Builds Strong Healthy Bodies." This business was one of Louis' investments with the firm opening in Chicago in 1954. This button is from the earliest years of operation and the only example we have seen and it went unlisted in the extensive group of Louis buttons shown in the Muchinsky book. Numerous but extremely tiny dots of wear with the overall appearance remaining glossy and VF.
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