"POPSICLE" 1945 RETAILER'S PROMOTIONAL BOOKLET WITH SUPERMAN & COMIC BOOKS CONTENT.
Item Description
10.25x14" spiral-bound retailer's promotional booklet for "Your 1945 Popsicle Plan." Booklet features various promotional tie-ins, including War Bonds and Stamps, "3 American Institutions" (Popsicle, Fudgicle and Creamsicle), various prizes, Popsicle bag offers and more. Of note is two-page spread featuring full body image of Superman carrying Popsicle w/"Superman And his Famous Buddies In 34 Other Comics Do A Super-Duper Job For Popsicle" text and image of several DC and Fawcett comic books of the period. Popsicle advertises in both DC and Fawcett comics and it is rare to see two different publishers promoted at the same time as seen here. Comic titles of note include - "Wonder Woman, Comic Cavalcade, Captain Marvel Jr., Funny Animals, Adventure Comics, All Star Comics, Sensation Comics, Detective Comics, World's Finest Comics, Flash Comics, More Fun Comics, Captain Marvel Adventures, Batman, Green Lantern, Whiz Comics, Superman, Captain Midnight, All-American Comics, Action Comics, Star Spangled Comics, Master Comics, All-Flash, Boy Commandos" and others. Inside back cover shows various Popsicle advertising signs (see items #657-659). Covers have corner tip wear and booklet shows some scattered handling wear/aging. Front cover has two chips to bottom edge. Fine overall w/VF contents. Rare and first we've seen in our 51 years.
