"ROY ROGERS - DALE EVANS 1953 CATALOGUE AND MERCHANDISING MANUAL."
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Item Description
8.75x11.5" spiral-bound catalog w/stiff cardboard covers and 80 pages. Front features illustration of Roy Rogers on Trigger in front of "Roy Rogers Double R Bar Ranch" gate. Back has Roy's pledge. Contents include many promotional ideas including extensive display ideas, ad mats and heavy product advertisements. Some merchandise of note includes - Green Duck buttons, fan photos, cowboy/cowgirl outfits (Angelus, Blue Ridge, J Bar T, Nite Kraft and others), shirts (Norwich Knitting, Rob Roy), belts, gloves, Tex Tan of Yoakum cowboy boots, American Thermos Lunchbox, USALite flashlight, furniture, tents, four pages of cap guns (Schmidt, Classy) and holster sets, knives, Whitman and Dell comic books, Bradley watches and clocks, Nellybelle the Jeep pedal car by Sherwood Toys, school bags and much more, even a Trigger coin-operated riding toy and riding saddle. Cover shows corner tip wear w/some creases but is Fine/VF overall. Interior pages are Exc. Rare due to limited distribution.
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