8.5x11" spiral-bound catalog w/stiff cardboard covers and 64 pages. Front features Roy Rogers portrait. Back has Roy's pledge. Featured merchandise of note includes - cowboy/cowgirl outfits (Angelus, Blue Ridge, J Bar T, Nite Kraft and others), shirts (Norwich Knitting, Rob Roy), cowboy hats, gloves, belts, Tex Tan of Yoakum cowboy boots, three pages of cap guns (Classy, Kilgore) and holster sets, tents, USALite flashlight, American Thermos Lunchbox, knives, Bradley watches and clocks, paint/crayon sets, Marx toys including cap rifle, Double-R-Bar Ranch playset, "Roy Rogers Hauler And Trailer" and Crazy Stagecoach, Nellybelle the Jeep pedal car by Sherwood Toys, archery sets, Green Duck buttons, trick lasso, saddle, camera set, fan photos, school bags and much more. Catalog also features ideas on merchandising and advertising. Cover shows corner tip wear and wear along spiral binding. VF overall. Interior pages are Exc. Rare due to limited distribution.