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Item Description
8.5x11" spiral-bound book w/cover plate attachment showing Lady and the Tramp features printed pages of "Advance Information And Guidebook For J.P. Steven Coordinated Promotion Based On Walt Disney's Lady And The Tramp."Used for promotions w/J.P. Stevens & Co., manufacturers of children's clothing. Book was issued at the end of 1954, while "Lady And The Tramp" premiered on June 22, 1955. Book offered a list of "Lady And The Tramp" apparel manufacturers as well as noted various publicity opportunities, included the "Disneyland" TV show and magazine/newspaper publicity. Products listed based on the classic Disney film include - Decca records, children's book and records, newspaper comic strips, comic book, drug store promotions, cereal promotions, dog food promotions, etc. First page has some handwritten pencil notations include contact name and phone number while another pages has some promotions partial crossed off, indicating a possible change in original brand(s). Book is lightly aged but o/w VF. Very detailed and great reference material. Rare due to limited distribution. First we've seen in our 53 years.
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