8.5x11" unfolds to 17x22". Cover includes factory and business addresses. Center section has illustration of Segar characters w/text reading "Popeye/Trademark Reg./The Thimble Theater/Humor-Drama-Asbestos-Pathos-Action" at top of illustration. At center of stage stands Popeye saying "I Suspose Yer All Susprised On Account Of Me Bein' Center." He is surrounded by 32 characters including Olive Oyl, Cole Oyl, Castor Oyl, Ham Gravy, Snits, Wiffle Hen, Sea Hag, Jabbo, Bullseye Bill, others. Signs and placards at bottom of illustration w/humorous comments including "Special Notice-Don't Throw No Canned Fruit/Don't Throw Any Fruit At All Especially Watermelons/Can't You Be Nice? This Ain't No Dump/No Eggs Allowed In This Theater/We'll Buy Our Own Tomatos/If You Hit Popeye That's Your Funeral/Remember-It's All In Fun." This page unfolds bottom to top to show illustration of toys. Full page is divided into half w/Popeye and other half w/Krazy Kat, Ignatz Mouse. Both have © 1932. Toys shown are Popeye Heavy Hitter, Popeye Sparkler, Popeye wood jointed figure, Popeye Shadow Boxer, Popeye pliable rubber funny face, Popeye the Swab, Popeye bag puncher, Popeye the Drummer. Bottom portion continues w/illustrations and toy numbers including Squeaky Ignatz Cycle Rider, Krazy Kat jointed wood figure, Krazy Kat Express, Krazy Kat mechanical scooter, Krazy Kat chasing Ignatz mice pull toy, Krazy Kat Sparkler. To the right of these illustrations is price list for Popeye, Krazy Kat and Ignatz toys. Many of these Popeye toys recently sold at auction in $5000 to $10,000 price range for boxed examples. 1.25" split at bottom fold, scattered margin tears not affecting bright and colorful illustrations. Three horizontal folds noticeable on cover to allow item to be mailed in business envelope. Lt. surface dust to front and back. See #2265. Rare. VF.