6x9.75" die-cut cardboard. For 1930s promotion of a "Free 48 Page Mickey Mouse Scrapbook" and Mickey is shown holding this book. Additional text below this reads "A New Picture Card Every Day With Every Loaf Of" but this example is without a baker's imprint at bottom. Reverse has remnant where a cardboard easel was removed and entire reverse surface has adhesive staining. None of this affects the front appearance which remains bright and vibrant. Tiny corner tip wear and minor bend on one of Mickey's die-cut ears. VF. In Auction #190 we sold this sign in similar condition for over $1,600.