25.25x36.25" quality frame contains 20x31" thick cardboard sign that feature a die-cut top edge. Produced for May 1-Jul. 15, 1934 Quaker Puffed Wheat and Rice cereal promotion. Quaker created a "Babe Ruth Baseball Club" and offered several different premiums that were won through a weekly lottery program. Some of these are shown on this sign and include - "Babe Ruth Home Run Special" boxed baseball, "Babe Ruth" baseball glove as well the rare member's baseball badge. Large bw photo image of Ruth dominates sign and word balloon reads in part "Hey Kids! Join My Baseball Club - And Win One Of These Swell Prizes!" Smaller art image of Ruth waving from the back of "Babe Ruth Special" train with 2 children, offering free trips to New York or Chicago. Sign was meant for store display. Scattered professional restoration w/ paint touch-ups at tears and crease lines, which is only noticeable upon close inspection. Display remains VF. Large, graphic and very impressive. Rare.