c. mid 1950s. Two items, shrink-wrapped on front and back of foam core. Front has 9-7/8x13" paper window sign w/wonderful art image of Howdy promoting Welch's products w/text at bottom "It's My Favorite Spread!". ©Kagran Corp. Reverse side has 8-3/8x12-5/8" folded size wholesale price lists of products and store owner information including text in center "Build Your Welch Display And Participate In The Howdy Doody TV Show For Bigger Welch Sales. Use Attached Window Poster And The Kiddies Will Do The Rest". Window sign has vertical crease at left side w/a few lt. handling creases, a few tiny staple holes at top edge. Price list is actually bottom half of larger sheet which has been folded in half and shrink-wrapped for this display. Overall Fine/VF. Nice design.