Folded size is 5x15" and accordion style sign folds out to full width of 35.75". c. 1930s. Sign includes large "Ralston" die-cut text at top with letters above total of seven box images with wonderful design including checkerboard pattern and boy smiling for "Ralston Wheat Cereal". No.C-2425. A few hairline color rubs along fold lines, blank reverse has trace of lt. aging with some lt. dust soil and a few lt. moisture marks. Front of sign has bright and Fine appearance overall. This is the actual example shown on page 1041 in "Hake's Official Price Guide to Pop Culture Memorabilia." Exceedingly rare and the only example we have ever offered in our 45 years. A stunning display piece.