8.25x8.5" backing sheet holding choice color gummed front decal for placement on inner store window or door. Reverse has instructions for application plus a "B-11-35" form marking, likely indicating month and year of issue. Great art image of Tom on back of rearing Tony twirling his lasso w/Ralston text in center along w/his facsimile signature and box of Ralston near bottom of image. Additional text at bottom "The Hot Cereal Children Love To Eat." Front of backing sheet has pin hole near each top corner, a bit of smudge soiling at all four margin corners. Decal has a 1" long scuff hairline at center, several lt. creases although none break the decal surface. Only example we know of. Exceptional graphics. Rare. This is the actual example shown in Hake’s Pop Culture Guide.