7.5x10.25" full color catalog w/four newsprint pages. ©1940 Joe Lowe Corp. Buck Rogers is prominently featured on both front and back covers, mentioning tuning into radio show. Inside pictures different prizes which could be obtained by saving Popsicle bags. Pictured items include initial birthstone ring which was first used as a Buck Rogers Cocomalt premium in 1934 and then later by Popsicle. Also shown is a Pinocchio doll. Not shown but included on the gift list are Buck Rogers storybook and water pistol. Lightly aged w/corner tip wear and near invisible archival tape repair to .5" tear along right margin of front page, o/w clean and Exc.