15x31" tall die-cut cardboard standee. ©1937 Walt Disney Enterprises. Great image of Mickey Mouse holding toothbrush and "Pepsodent" container w/word balloon reading "...The Only Dentrifice Containing Irium!" Original easel on back is mostly missing. Front has tiny trace of edge wear w/tiny corner chip off at upper left and 4" crease at lower right. Display has some scattered dust soiling but remains bright w/vibrant color. VF. Superb design. Rare. First we've offered of Mickey in our 47 years. In our last auction, the Clarabelle Cow version of this sign sold for $2,053.